This is what the industry calls:
Fractional CMO · Fractional Head of Marketing · Marketing Management · Full-Funnel Marketing · Marketing Operations
Some founders don't need a strategy session. They need someone to come in, take the whole marketing function off their plate, and make it work. I can do that.
A Fractional CMO (Chief Marketing Officer) means you get senior marketing leadership on a part-time basis, someone who sets the strategy, manages the execution, reports the results, and actually owns it. Without the cost of a full-time hire.
What this covers:
- Fractional CMO / Marketing Leadership — I own the marketing function end-to-end: strategy, team coordination, execution, reporting
- Full-Funnel Campaign Management — From awareness to conversion, across all channels
- Demand Generation — Building consistent pipelines of new leads and prospects
- Lifecycle Marketing & CRM — Nurturing leads, onboarding new customers, retaining existing ones through automated and manual touchpoints
- Performance Marketing — Running paid campaigns (Google, Meta, LinkedIn) and optimising them based on data
- Marketing Analytics & Reporting — Building dashboards so you always know what's working and what's not
- Marketing Operations — The infrastructure: tools, processes, budgets, workflows
- Budget Management — Planning and tracking your marketing spend with full visibility on ROI
- Agency & Vendor Management — If you work with outside agencies or freelancers, I manage them so you don't have to
- Growth Marketing — Experimentation, A/B testing, funnel optimisation, conversion rate improvement
What you end up with:
Marketing that's actually moving. Someone who knows your business well enough to make decisions. Regular reporting. Systems that keep running even if we stop working together.
Good for: Founders who don't have time to manage marketing · Startups between 5 and 50 people without a marketing hire · Businesses that have tried agencies and found them too disconnected from the actual business