My job is simple. Understand what you’re selling, figure out who needs it most, and build the system that connects the two.

This is what the industry calls:

Product Marketing · Go-To-Market (GTM) Strategy · Launch Marketing

Whether it's a new product, a new service, a new business, or a new market you're entering, the launch is where most things go wrong. Not because people don't work hard. Because no one stopped to figure out who this is really for, what to say to them, and where to say it first.

That's usually the first thing I fix.

What this covers:

• Product Marketing — Defining what your product is, who it's for, and why they should choose it over everything else
• Go-To-Market (GTM) Strategy — The full launch plan: which channels, what message, what order, what timeline
• Market Positioning — Where you sit in the competitive landscape and how to carve out a clear space
• ICP Definition (Ideal Customer Profile) — Getting specific about exactly who you're targeting, what they care about, and how to reach them
• Launch Messaging — The words that go on your website, your emails, your pitch, your social posts — all aligned
• Sales Enablement — The deck, the one-pager, the objection guide, so your sales conversations go smoother
• Launch Playbook — A repeatable system your team can follow for every future launch

What you end up with:

A clear answer to "what do we say and who do we say it to," a launch plan you can actually follow, all the copy and materials to execute it, and a checklist so nothing falls through the cracks.

Good for: New businesses · Product launches · New features · Entering a new market · Rebrands

📅 Book a call to talk through your launch

This is what the industry calls:

Brand Messaging · Positioning Strategy · Value Proposition Design · Competitive Differentiation

This is one of the most common problems, and one of the most frustrating. You know your thing works. Your customers love it. But when you try to explain it to someone new, their eyes glaze over. Or you get the dreaded "interesting... so what exactly do you do?"

Usually it's not the product. It's the way it's being described.

What this covers:

• Positioning Strategy — Where you sit in the market, who you're for, and how you're meaningfully different
• Value Proposition Design — Translating what you do into outcomes that customers actually care about
• Messaging Architecture — A structured messaging document: headline, subheadline, proof points, and key differentiators
• Competitive Differentiation — Understanding what else is out there and building your story around your genuine edge
• Website Copywriting — Rewriting your homepage and key pages in language that converts
• Elevator Pitch Development — A 10-second, 30-second, and 2-minute version for different contexts
• Messaging Guide — So your whole team says the same thing in every conversation

What you end up with:

A clear, simple way of explaining what you do that actually works. Your customer profiles. A competitive map. A messaging guide. Rewritten website copy or a brief ready to hand to a designer.

Good for:

Any business where explaining what you do takes too long · Founders who've heard "I still don't get it" · Teams where everyone says something different about the product

📅 Book a call to talk through your launch

This is what the industry calls:

Fractional CMO · Fractional Head of Marketing · Marketing Management · Full-Funnel Marketing · Marketing Operations

Some founders don't need a strategy session. They need someone to come in, take the whole marketing function off their plate, and make it work. I can do that.

A Fractional CMO (Chief Marketing Officer) means you get senior marketing leadership on a part-time basis, someone who sets the strategy, manages the execution, reports the results, and actually owns it. Without the cost of a full-time hire.

What this covers:

• Fractional CMO / Marketing Leadership — I own the marketing function end-to-end: strategy, team coordination, execution, reporting
• Full-Funnel Campaign Management — From awareness to conversion, across all channels
• Demand Generation — Building consistent pipelines of new leads and prospects
• Lifecycle Marketing & CRM — Nurturing leads, onboarding new customers, retaining existing ones through automated and manual touchpoints
• Performance Marketing — Running paid campaigns (Google, Meta, LinkedIn) and optimising them based on data
• Marketing Analytics & Reporting — Building dashboards so you always know what's working and what's not
• Marketing Operations — The infrastructure: tools, processes, budgets, workflows
• Budget Management — Planning and tracking your marketing spend with full visibility on ROI
• Agency & Vendor Management — If you work with outside agencies or freelancers, I manage them so you don't have to
• Growth Marketing — Experimentation, A/B testing, funnel optimisation, conversion rate improvement

What you end up with:

Marketing that's actually moving. Someone who knows your business well enough to make decisions. Regular reporting. Systems that keep running even if we stop working together.

Good for: Founders who don't have time to manage marketing · Startups between 5 and 50 people without a marketing hire · Businesses that have tried agencies and found them too disconnected from the actual business

📅 Book a call to talk through your launch

This is what the industry calls:

Fractional CPO · Product Management · Product Strategy · Product-Market Fit

Building a product is hard. Building the right product, in the right order, for the right people, that's even harder. A lot of teams end up busy but not moving forward because there's no one who sits between the business goals and what the engineering team is actually building.

That's the role I step into.

A Fractional CPO (Chief Product Officer) means you get experienced product leadership without a full-time hire, someone who owns the product strategy, works with your engineering team, and keeps the business goals and the product direction aligned.

What this covers:

• Fractional CPO / Product Leadership — Owning the product function: strategy, prioritisation, team alignment, stakeholder communication
• Product Strategy — Where is the product going, why, and how does that connect to business goals
• Product Roadmapping — What to build now, next, and later — and how to defend those decisions
• Feature Prioritisation — Making sense of the backlog, cutting what doesn't matter, focusing on what does
• PRD Writing (Product Requirements Documents) — Clear briefs for engineering teams so they build the right thing
• Product-Market Fit — Finding where your product and your market actually click, and what to do to get there faster
• User Research & Discovery — Talking to customers in a structured way and turning what they say into actionable product decisions
• OKRs & Goal Setting — Connecting product work to measurable business outcomes
• Agile & Sprint Planning — Setting up the process so your team ships consistently without chaos
• Product Analytics — Instrumenting your product to know what users are actually doing, and where they're dropping off
• GTM for Product — Making sure every feature ships with the right story, not just a changelog entry

What you end up with:

A product team that knows what to build and why. A roadmap tied to real goals. A process that ships consistently. Better alignment between what you're building and what the market wants.

Good for: Technical founders who need a business-minded product partner · Teams shipping fast but unsure if they're shipping the right things · Pre-seed to Series B startups without a dedicated PM or CPO

📅 Book a call to talk through your launch

This is what the industry calls:

Brand Strategy · Brand Building · Brand Identity · Visual Identity Direction · Category Design

Branding isn't a logo. It's what people think about when they hear your name. It's the reason someone trusts you before they've ever spoken to you. It's what makes you recognisable in a noisy market. And most businesses either skip it entirely or treat it as a design project when it's actually a strategy project.

What this covers:

• Brand Strategy — Your purpose, your values, your personality, and the story you want to be known for
• Brand Positioning — Where you sit in the market and how you own a distinct, defensible space
• Brand Narrative — The longer story: where you came from, why you exist, where you're going
• Tone of Voice — How your brand speaks — formal or casual, bold or understated, technical or human
• Visual Identity Direction — I don't design logos, but I brief and direct designers so the visual identity matches the brand strategy
• Category Design — For ambitious businesses: not just joining a category but creating one and making yourself the obvious leader in it
• Employer Branding — How your company shows up to potential hires and why people want to work for you
• Naming & Tagline — Getting the name and the one-line right from the start

What you end up with:

A brand that has a point of view. Clear, consistent language. A story that resonates. And the foundation everything else — content, marketing, sales — is built on.

Good for: New businesses that want to start with a strong identity · Existing businesses that have outgrown their original brand · Companies entering a competitive market who need to stand out

📅 Book a call to talk through your launch

This is what the industry calls:

Content Marketing · SEO · Thought Leadership · Inbound Marketing · Organic Growth

Most businesses are invisible online, not because they're not good, but because they're not consistent or strategic about it. Good content marketing is the long game that pays off: you show up when people search for what you sell, you build credibility over time, and eventually people come to you instead of you always going to them.

What this covers:

• Content Marketing Strategy — What to publish, where, how often, and why — tied to your actual business goals
• SEO (Search Engine Optimisation) — Finding what your customers are searching for and creating content that ranks for it
• Blog & Article Writing — Long-form content that brings in organic traffic and builds credibility
• Thought Leadership Content — Positioning you or your founder as the go-to expert in your space
• Founder Personal Brand (LinkedIn) — The single highest-ROI content channel for most B2B businesses
• Content Operations — The system behind your content: briefs, workflows, calendars, distribution, so it doesn't depend on one person finding time
• Inbound Marketing — Building an engine that brings leads to you, rather than relying entirely on outbound
• Content Repurposing — Making one piece of content work across five different formats and channels
• Newsletter & Email Content — Owning an audience that no algorithm can take away from you

What you end up with:

A content plan tied to real search demand, articles or posts that bring in the right people, a LinkedIn presence that builds credibility, and a system so it keeps running without you doing everything manually.

Good for: Businesses that rely on word-of-mouth and want to scale it · Founders who want to stop paying for every lead · Anyone who's been "meaning to do content" for a while

📅 Book a call to talk through your launch

This is what the industry calls:

Social Media Marketing · Community Building · Personal Branding · Organic Distribution

Most businesses treat social media as an afterthought, posting when they remember, with no real plan. Or they try to be everywhere at once and burn out. Growing on social is simple when you're strategic about which platform actually matters for your business and what kind of content your audience actually wants.

What this covers:

• Social Media Strategy — Which platforms to focus on, what to post, how often, and why
• LinkedIn Marketing — The best organic channel for B2B businesses, bar none. Both company pages and founder personal brands
• Instagram & Short-Form Content — Reels, Stories, and short video content for businesses with a visual or consumer angle
• Personal Brand Building — For founders who want to become the recognisable face of their industry
• Community Building — Growing an audience that engages, not just follows — across platforms or in dedicated communities
• Content Calendar Management — Planning and scheduling so social media doesn't eat your week
• Short-Form Video Strategy — Scripts, hooks, formats, and distribution for YouTube Shorts, Reels, and LinkedIn video
• Social Media Audit — A clear look at what you're doing now, what's working, and what to change
• Organic Distribution — Making sure every piece of content reaches as many of the right people as possible

What you end up with:

A platform strategy built around your actual audience. A content plan you can stick to. A growing presence that builds trust over time and brings opportunities to you.

Good for: Founders wanting to build a personal brand · B2B businesses that want inbound interest from LinkedIn · Any business that's been inconsistent on social and wants to change that

📅 Book a call to talk through your launch

This is what the industry calls:

Sales Enablement · B2B Sales Support · Outbound Strategy · Pipeline Generation · Conversion Optimisation

Marketing brings people to the door. Sales gets them to walk in. The gap between the two is where most businesses leak the most money. I help close that gap — by building the materials, the messages, and the systems that make sales conversations faster and more consistent.

What this covers:

• Sales Enablement — Building everything your sales team needs: decks, one-pagers, email templates, objection guides
• Pitch Deck Creation — A clear, compelling deck for sales calls, investor meetings, or partnership conversations
• Outbound Strategy — Who to reach out to, what to say, and how to structure the sequence so you get responses
• Cold Email & LinkedIn Outreach — Writing the actual messages that get replies, not ignored
• Lead Generation Strategy — Building a repeatable system for finding new potential customers
• Conversion Rate Optimisation (CRO) — Making your website, landing pages, and funnels convert more of the people already visiting them
• Battle Cards — Simple one-page guides that help your sales team handle specific competitor comparisons in a conversation
• Pipeline Reporting — Tracking what's in your pipeline, where deals stall, and what to do about it
• Customer Success Playbooks — Making sure customers who buy stay happy, renew, and refer others

What you end up with:

A sales function that doesn't rely on individual heroics. Consistent messaging. Better conversion. More closed deals from the same number of conversations.

Good for:

B2B businesses with longer sales cycles · Founders doing sales themselves who want to get better at it · Teams where different salespeople say completely different things

📅 Book a call to talk through your launch

This is what the industry calls:

AI-Powered Marketing · Marketing Automation · Workflow Automation · Growth Hacking

AI is everywhere right now and most of the conversation is either hype or too technical to act on. The practical reality is: there are a handful of things in almost every business where AI genuinely saves hours every week. Finding those things and setting them up properly is what this is about.

I've built AI-powered tools for marketing teams from scratch, so I know where the real wins are — and where people waste time chasing tools that don't actually help.

What this covers:

• AI Tool Audit & Recommendations — Looking at what you do today and identifying exactly where AI would save the most time and money
• Marketing Automation — Setting up systems that handle repetitive marketing tasks automatically (emails, reports, briefs, social scheduling)
• Content Workflow Automation — Building pipelines that go from brief to draft faster, using AI to handle the time-consuming parts
• AI-Powered Campaign Systems — Using AI to generate ad copy variants, test them, and optimise automatically
• Customer Insight Automation — Using AI to analyse customer feedback, reviews, and behaviour at scale
• Reporting Automation — Turning your weekly data into a readable summary automatically, so you're not spending Sunday on dashboards
• CRM & Lead Automation — Setting up smart sequences that respond to customer behaviour without manual intervention
• Prompt Engineering — Writing the right instructions for AI tools so they give you useful outputs, not generic ones

What you end up with:

A short list of high-impact automation wins, the setups to make them work, and real hours back in your week every month going forward.

Good for: Any business with repetitive marketing tasks · Founders curious about AI but unsure where to start · Teams that want to produce more without adding headcount

📅 Book a call to talk through your launch