Biased Media Group
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08 / 09

CareerGPT

Fractional CMO — founding marketing and brand building, pre-launch

I joined CareerGPT as the Fractional CMO and was responsible for everything in Marketing. It was a lean team and the startup was in pre-launch phase.

Visit CareerGPT1 min read

01Sharing the doc links for the ground level activities here:

  1. Competitor Landscape & Differentiation
  2. Ideal Customer Profiles (ICPs) & Segmentation
  3. Product Marketing Strategy (GTM, Sales Enablement & Feature Launch Tactics)
  4. Content Marketing Strategy (Narrative, Themes, Pillars & Channels)
  5. Demand Generation & Growth Tactics
  6. Foundational Marketing Operations (Tech Stack, Automations & Metrics)
  7. Brand Voice, Messaging & Design Guidelines
  8. Career GPT: Additional Things
  9. Marketing Roadmap (Objectives, Metrics & Milestones)

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